Leadership almost always involves thinking and acting like the underdog. That's because leaders work to change things, and the people who are winning… - Seth Godin
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Leadership almost always involves thinking and acting like the underdog. That's because leaders work to change things, and the people who are winning rarely do.
Learning is not done to you, it is something you choose to do.
The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You’re just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.
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