You know that feeling when you haven’t been back in Singapore for a while? You touch down at our beautiful airport and then are hit by the humidity t… - Shou Zi Chew

When it comes to protecting our community, we know there’s no finish line. The industry as a whole faces dynamic and ever-evolving challenges. We will always work to deploy our teams, tools, and resources to meet them and to demonstrate our hard work and transparency.

Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.

About 10 years ago, I met these founders who were building a very cool app. The idea behind it was interesting. Let’s recommend content to people based not on who they knew, but on their genuine interests. They were small then—a team of 30. But I became a user of TikTok and really connected with what it was trying to do. It brought joy to a lot of people, and that was something I was drawn to.