Celebrating small wins gives them something to repattern our life around. - B.J. Fogg

The Starter Step is a kind of mental jujitsu — it has a surprising impact for such a small move because the momentum it creates often propels you to the next steps with less friction. The key is not to raise the bar. Doing the Starter Step is success. Every time you do it, you are keeping that habit alive

In contrast, you can’t achieve an aspiration or outcome at any given moment.

After I (ANCHOR), I will (NEW HABIT).