Dictators understand the importance of symbols all too well. But in their case, the symbols are usually of them and not of a larger belief. - Simon Sinek

If ethical fading is powered by self-deception, maintaining ethical behavior demands complete honesty and constant self-assessment.

Inspiration only starts the process; you need something more to drive a movement.

Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.