Here’s a curious fact about human beings: we have a really hard time realizing that something isn’t there. - Josh Kaufman

Economic Values that people typically consider when evaluating a potential purchase. They are: 1. Efficacy — How well does it work? 2. Speed — How quickly does it work? 3. Reliability — Can I depend on it to do what I want? 4. Ease of Use — How much effort does it require? 5. Flexibility — How many things does it do? 6. Status — How does this affect the way others perceive me? 7. Aesthetic Appeal — How attractive or otherwise aesthetically pleasing is it? 8. Emotion — How does it make me feel? 9. Cost — How much do I have to give up to get this?

The most well-known general method of rapid skill acquisition is immersion: completely changing your environment in a way that results in constant deliberate practice.

Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without marketing, no business can survive — people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.