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I could trace own EST brainwave to a flight back from a trip to Japan. But, of course, great ideas are often simultaneously conceived by several people who have responded in a similar way to the climate of thinking, and it can be hard to pin down when and precisely how a flash of inspiration is born. Kaplan had taught me that good ideas are a dime of dozen for a smart person, and the only thing that distinguishes good from great is in how an idea is executed—how it becomes reality. Scientific history is littered with stories of one person having an idea but not following through on it only to see another have a similar inspiration and then prove it to be valid.

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The best way to have a good idea is to have lots of ideas

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The best way to have a good idea is to have a lot of ideas.

The best way to have a good idea is to have lots of ideas.

I rarely have good ideas.

To overcome this limitation, I think about one topic (like habits) for an unreasonable amount of time. Then, I revise, revise, revise until only the best stuff remains. It's slow, but it works.

You can either be a genius or you can be patient.

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Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up.

The really good idea is always traceable back quite a long way, often to a not very good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.

If you want to have good ideas you must have many ideas.

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If originals aren’t reliable judges of the quality of their ideas, how do they maximize their odds of creating a masterpiece? They come up with a large number of ideas. Simonton finds that on average, creative geniuses weren’t qualitatively better in their fields than their peers. They simply produced a greater volume of work, which gave them more variation and a higher chance of originality. “The odds of producing an influential or successful idea,” Simonton notes, are “a positive function of the total number of ideas generated.

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