For the first time in history, hits and niches are on equal… - Chris Anderson

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For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Chris Anderson

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About Chris Anderson

Chris Anderson (born July 9, 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure.

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Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.

Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what it’s told from a narrow range of experts and institutions.

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worth… - Chris Anderson

About Chris Anderson

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Additional quotes by Chris Anderson