Life is a sum of all your choices, - Howard Schultz

In the course of the year I spent trying to raise money, I spoke to 242 people, and 217 of them said “no.

Next, the memo summarized seven priorities: be recognized as the undisputed coffee authority; engage and inspire our partners with better training and new benefits; reignite customers’ emotional attachment to our brand; expand our stores around the world, but try to make each one feel like the heart of the local neighborhood; be a leader in ethical sourcing and environmental impact efforts; create new, relevant products to help grow revenue; operate a more efficient and profitable business model.

If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies