Life is a sum of all your choices, - Howard Schultz

Big opportunities lie in the creation of something new. But that innovation has to be relevant and inspiring, or it will burst into color and fade away as quickly as fireworks.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

For me, the idea of a “third place” is not just something that exists between four walls. It is a mind-set. A way to exist in the world. That’s why I set out to build a profitable business that also expressed a core ethos: that people of all kinds can come together and uplift one another.