There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people… - Simon Sinek

In a weak culture, we veer away from doing "the right thing" in favor of doing "the thing that's right for me.

Being the best simply cannot be a Just Cause, because even if we are the best (based on the metrics and time frames of our own choosing), the position is only temporary. The game doesn’t end once we get there; it keeps going. And because the game keeps going, we often find ourselves playing defense to maintain our cherished ranking. Though saying “we are the best” may be great fodder for a rah-rah speech to rally a team, it makes for a weak foundation upon which to build an entire company. Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests

When we do not have a sense of belonging, however, then we are forced to invest time and energy to protect ourselves from each other.