causing people to do the opposite of what you’re asking, just to prove that you aren’t controlling them — a phenomenon known as psychological reactan… - Oren Klaff

There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,

Over time, you will begin to notice an increase in the velocity of your work and leisure activities. This is so because strong frames allow you to selectively ignore things that do not move you forward toward your goals, and such a recognition amplifies your focus on the things that do.

Only one frame will dominate after the exchange, and the other frames will be subordinate to the winner. This is what happens below the surface of every business meeting you attend, every sales call you make, and every person-to-person business communication you have.