One reason, perhaps, why the politician today is slow to take up methods which are a commonplace in business life is that he has such ready entry to … - Edward Bernays
" "One reason, perhaps, why the politician today is slow to take up methods which are a commonplace in business life is that he has such ready entry to the media of communication on which his power depends. The newspaperman looks to him for news. And by his power of giving or withholding information the politician can often effectively censor political news. But being dependent, every day of the year and for year after year, upon certain politicians for news, the newspaper reporters are obliged to work in harmony with their news sources.
English
Collect this quote
About Edward Bernays
Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, sometimes called "the father of public relations".
Also Known As
Birth Name:
Edward Louis Bernays
Alternative Names:
Edward L. Bernays
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by Edward Bernays
PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly.
Loading...