If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher c… - Simon Sinek

It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.

Fulfillment is a right and not a privilege. Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we’re there and to return home with a sense that we contributed to something larger than ourselves. Fulfillment is not a lottery. It is not a feeling reserved for a lucky few who get to say, “I love what I do.” For those who hold a leadership position, creating an environment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader.

unless you're an astronaut, it's not the work we do that inspires us either. It's the cause we come to work for. We don't want to come to work to build a wall, we want to come to work to build a cathedral.