If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher c… - Simon Sinek

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If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause — proof of WHY.

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek

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For those within a community, or an organization, they must trust that their leaders provide a net—practical or emotional. With that feeling of support, those in the organization are more likely to put in extra effort that ultimately benefits the group as a whole.

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