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" "One other problem is that too many people — and vendors in particular — are already using big data to mean any use of analytics, or in extreme cases even reporting and conventional business intelligence.
Thomas Hayes "Tom" Davenport, Jr. (born October 17, 1954) is an American organizational theorist, Professor in Information Technology and Management at Babson College, and consultant, who specialized in analytics, business process innovation and knowledge management.
Biography information from Wikiquote
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The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big-data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big-data project.
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