I always advise sending your best Content Email (free course, best articles or videos, content most useful for your audience, etc.) in the beginning.… - Noah Kagan

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I always advise sending your best Content Email (free course, best articles or videos, content most useful for your audience, etc.) in the beginning. The reason is simple. For each subscriber, open rates usually start high, then decline after a few emails. So show subscribers your best work to minimize that decline.

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Here are the six Revenue Dials you can use: Average order value: Increase the amount someone purchases. Frequency: Increase how often someone will buy your service. Price point: Increase or decrease your price point to affect total sales. Customer type: Approach a more lucrative/wealthier customer segment. Product line: Add additional products to make the business more attractive to start. Add-on services: If you’re selling a product like cookies, can you offer a service like setting up birthday parties or cooking at the person’s home?

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