Insecurity is a sign of well-being. It means we haven’t allowed ourselves to take other people for granted, that we remain realistic enough to see th… - Alain de Botton

We fall in love because we long to escape from ourselves with someone as beautiful, intelligent, and witty as we are ugly, stupid, and dull. But what if such a perfect being should one day turn around and decide they will love us back? We can only be somewhat shocked-how can they be as wonderful as we had hoped when they have the bad taste to approve of someone like us?

The signal danger of life in a godless society is that it lacks reminders of the transcendent and therefore leaves us unprepared for disappointment and eventual annihilation. When God is dead, human beings – much to their detriment – are at risk of taking psychological centre stage. They imagine themselves to be commanders of their own destinies, they trample upon nature, forget the rhythms of the earth, deny death and shy away from valuing and honouring all that slips through their grasp, until at last they must collide catastrophically with the sharp edges of reality. Our secular world is lacking in the sorts of rituals that might put us gently in our place.

The kinds of purchases surveyed in the news generally sit well beyond necessity. In acquiring them, what we are after is rarely solely or even chiefly just material satisfaction; we are also guided by a deeper, often unconscious desire for some form of psychological transformation. We don't only want to own things; we want to be changed through our ownership of them. Once we examine consumer behaviour with sufficient attention and generosity, it becomes clear that we aren't indelibly materialistic at all. What makes our age distinctive is our ambition to try to accomplish a variety of complex psychological goals via the acquisition of material goods.