Etiquette can be at the same time a means of approaching people and of staying clear of them. - David Riesman

Why, I ask, why isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

The premonition of death may for many be a stimulus to novelty of experience: the imminence of death serves to sweep away the inessential preoccupations for those who do not flee from the thought of death into triviality.

The mass media are the wholesalers; the peer-groups, the retailers of the communications industry.