People don't buy what you do; they buy why you do it. And what you do simply proves what you believe - Simon Sinek

people don’t buy WHAT you do, they buy WHY you do it.

Our ability to trust is not based on our industry. This is human being stuff. Sometimes all we need to do is translate the concepts to fit the cultures in which we work.

AUGUST 5, 1981. That’s the date it became official. It’s rare that we can point to an exact date when a business theory or idea becomes an accepted practice. But in the case of mass layoffs, we can. August 5, 1981, was the day President Ronald Reagan fired more than 11,000 air traffic controllers.

Imagine if instead of fighting against poverty, for example, we fought for the right of every human to provide for their own family.