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" "I still see men using body language that conveys dominance rather than confidence, “Feet too far apart, speaking too loudly, looking as if they’re trying to control, not connect with, the audience. And that just doesn’t work.
Amy Joy Casselberry Cuddy (born July 23, 1972) is an American social psychologist, author and speaker. She is a proponent of "power posing", a self-improvement technique whose scientific validity has been questioned. She has served as a faculty member at Rutgers University, Kellogg School of Management (at Northwestern) and Harvard Business School. Cuddy's most cited academic work involves using the stereotype content model that she helped develop to better understand the way people think about stereotyped people and groups. Though Cuddy left her tenure-track position at Harvard Business School in the spring of 2017, she continues to contribute to its executive education programs.
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To have control over our own internal resources – so skills, knowledge, emotional intelligence, empathy – activates the behavioral approach system,” Cuddy notes. “It makes us more optimistic, able to take risks, create and be cognitively agile, courageous and even willing to protect or stand up for others when necessary. I think there’s a much greater focus on that kind of power today than there was 10 years ago.
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