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" "Hart and Prahalad's BoP argument is essentially one of commodification: take existing goods and services and make them orders of magnitude cheaper, then sell them on a massive scale.
Peter H. Diamandis (born May 20, 1961) is an American engineer, physician, and entrepreneur. He is best known as the founder and chairman of the XPRIZE Foundation, and the cofounder and executive chairman of Singularity University. He is also cofounder and former CEO of the Zero Gravity Corporation, cofounder and vice chairman of Space Adventures Ltd., founder and chairman of the Rocket Racing League, cofounder of the International Space University, cofounder of Planetary Resources, cofounder of Celularity, founder of Students for the Exploration and Development of Space, and vice chairman and cofounder of Human Longevity, Inc.
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Loss of Proteostasis: Inside a cell, proteins run the show. They transport materials, send signals, switch processes on and off, and provide structural support. But proteins become less effective over time, so the body recycles them. Unfortunately, as we age, we can lose this ability. The trash collector goes on strike and we suffer a toxic buildup of proteins that can, for example, lead to diseases such as Alzheimer’s.