The ever-increasing cattle population is wreaking havoc on the earth's ecosystems, destroying habitats on six continents. Cattle raising is a primary… - Jeremy Rifkin

The human journey is, at its core, about the extension of empathy to broader and more inclusive domains. At first, the empathy extended only to kin and tribe. Eventually it was extended to people of like-minded values – a common religion, nationality or ideology. In the 19th century, the first humane societies were established, extending the empathy to include our fellow creatures. Today, millions of people, under the banner of the animal rights movement, are continuing to deepen and to expand human concern for, and empathy toward, our fellow creatures.

The capitalist era is passing . . . not quickly, but inevitably. A new economic paradigm—the Collaborative Commons—is rising in its wake that will transform our way of life. We are already witnessing the emergence of a hybrid economy, part capitalist market and part Collaborative Commons. The two economic systems often work in tandem and sometimes compete. They are finding synergies along each other’s perimeters, where they can add value to one another, while benefiting themselves. At other times, they are deeply adversarial, each attempting to absorb or replace the other.

The societal decision to reduce beef will profoundly affect the economics of human survival in the coming century. In the new world that is coming, millions of human beings will voluntarily choose to eat lower on the food chain so that millions of others may obtain the minimum food calories they need to sustain their lives. This grand redistribution of the earth's bounty, the most far-reaching in history, will unite the human race in a new fraternal bond. A new species awareness will begin where the rich meet the poor on the descending rungs of the world's protein ladder. The decision to eat further down on the planet's food chain will force a wholesale reassessment of the entire grain-fed meat complex ranging from factory farm chickens to hogs. The collapse of the global cattle complex will likely precipitate a chain reaction, resulting in the elimination of other grain-fed meats from the human diet. The dissolution of the commercial cattle complex will spare the rich and might help save the poor. Eliminating grain-fed beef and eating lower on the food chain will dramatically reduce the incidence of heart disease, cancer, and diabetes.