Assumptions, you see, even when based on sound research, can lead us astray. - Simon Sinek

nuestra conducta se ve condicionada por las suposiciones que hacemos o lo que percibimos como cierto. Tomamos decisiones basadas en lo que creemos saber.

Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up.

But great companies give their people a purpose or challenge around which to develop ideas rather than simply instruct them to make a better mousetrap.