It’s an offer you present to the marketplace that cannot be… - Alex Hormozi

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It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.

Alex Hormozi

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Dan S. Kennedy Josh Kaufman Ramit Sethi David Ogilvy Noah Kagan

Additional quotes by Alex Hormozi

You’re never be too old or too young, too white or too black, too male or too female to go after you want.

But you can be too chicken.

There are two types of people in this world:

1) Those who talk shit
2) Those who do shit

You won't receive the first from the second.

There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an… - Alex Hormozi

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