Yesterday's kook book becomes tomorrow's standard text. (2:495) - Northrop Frye

Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

There's something in all of us that wants to drift toward a mob, where we can all say the same thing without having to think about it, because everybody is all alike except people that we can hate or persecute. Every time we use words, we're either righting against this tendency or giving in to it. When we fight against it, we're taking the side of genuine and permanent human civilization.

All writers are conventional, because all writers have the same problem of transferring their language from direct speech to the imagination. For the serious mediocre writer convention makes him sound like a lot of other people; for the popular writer it gives him a formula he can exploit; for the serious good writer it releases his experiences or emotions from himself and incorporates them into literature, where they belong.