The question is not “Can this product be built?” In the mod… - Eric Ries

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The question is not “Can this product be built?” In the modern economy, almost any product that can be imagined can be built. The more pertinent questions are “Should this product be built?” and “Can we build a sustainable business around this set of products and services?

Eric Ries

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Reid Hoffman Peter Thiel Steve Blank Ben Horowitz Salim Ismail

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In the twenty-first century, we face a new set of problems that Taylor could not have imagined. Our productive capacity greatly exceeds our ability to know what to build.

Should this product be built?” and “Can we build a sustainable business around this set of products and services?” To answer those questions, we need a method for systematically breaking down a business plan into its component parts and testing each part empirically.

Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business.

The question is not “Can this product be built?” In the modern economy, almost any product that can be imagined can be built. The more pertinent ques… - Eric Ries

Additional quotes by Eric Ries