Most of us live our lives by accident—we live as it happens. Fullfillment comes when we live our lives on purpose. - Simon Sinek

Inside a Circle of Safety, when people trust and share their successes and failures, what they know and what they don't know, the result is innovation. It's just natural.

the definition of the responsibility of business must: Advance a purpose: Offer people a sense of belonging and a feeling that their lives and their work have value beyond the physical work. Protect people: Operate our companies in a way that protects the people who work for us, the people who buy from us and the environments in which we live and work. Generate profit: Money is fuel for a business to remain viable so that it may continue to advance the first two priorities.

MENGAPA bukan lahir dari riset pasar, bukan datang dari wawancara dengan pelanggan atau bahkan pegawai. MENGAPA datang dari melihat ke arah yang sebaliknya dari mana kita berada di saat ini. Menemukan MENGAPA adalah suatu proses penemuan, bukan penciptaan.