Suppose you want to design the best company on earth to work for. What would it be like? For three years we’ve been investigating this question by as… - Rob Goffee

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Suppose you want to design the best company on earth to work for. What would it be like? For three years we’ve been investigating this question by asking hundreds of executives in surveys and in seminars all over the world to describe their ideal organization. This mission arose from our research into the relationship between authenticity and effective leadership. Simply put, people will not follow a leader they feel is inauthentic. But the executives we questioned made it clear that to be authentic, they needed to work for an authentic organization.

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About Rob Goffee

Robert (Rob) Goffee (born 1952) is a British organizational theorist and Emeritus Professor of Organisational Behaviour at the . He was listed among the Forbes.com list of Most Influential Management Gurus (2009).

Also Known As

Alternative Names: Robert Goffee Robert Edward Goffee

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Our work on leadership encouraged people to “be themselves, more, with skill.” This message has resonated well. But one response has been that people will act authentically when they find themselves in authentic organizations. So our new book answers the question, “what would an authentic organization look like?” We have identified six DREAMS dimensions here:

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Small businessmen and entrepreneurs came firmly back in fashion when this book was first published in 1980. As the Western economies moved into recession, many governments, particularly Mrs Thatcher’s administration, looked to the entrepreneurial spirit of the small businessman to rejuvenate and revitalise Western society.

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