So when you pay attention to something you don't especially value, it's not an exaggeration to say that you're paying with your life. - Oliver Burkeman

Or consider the fraught topic of self-esteem. We tend to assume that having high self-esteem is a good thing, but some psychologists have long suspected that there might be something wrong with the whole notion – because it rests on the assumption of a unitary, easily identifiable self. Setting out to give your 'self' one universal positive rating may in fact be deeply perilous. The problem lies in the fact that you're getting into the self-rating game at all; implicitly, you're assuming that you are a single self that can be given a universal grade. When you rate your self highly, you actually create the possibility of rating your self poorly; you are reinforcing the notion that your self is something that can be 'good' or 'bad' in the first place. And this will always be a preposterous overgeneralisation. You have strengths and weaknesses; you behave in good ways and bad ways. Smothering all these nuances with a blanket notion of self-esteem is a recipe for misery. Inculcate high self-esteem in your children, claims Paul Hauck, a psychologist opposed to the concept of self-esteem, and you will be 'teaching them arrogance, conceit and superiority' – or alternatively, when their high self-esteem falters, 'guilt, depression, [and] feelings of inferiority and insecurity' instead. Better to drop the generalisations. Rate your individual acts as good or bad, if you like. Seek to perform as many good ones, and as few bad ones, as possible. But leave your self out of it.

The unconscious is the repository of everything that we're avoiding.

You have to accept that there will always be too much to do; that you can't avoid tough choices or make the world run at your preferred speed; that no experience, least of all close relationships with other human beings, can ever be guaranteed in advance to turn out painlessly and well — and that from a cosmic viewpoint, when it's all over, it won't have counted for very much anyway.