When you help someone through a health issue, positively impact someone's personal wealth, or take a sincere interest in their children, you engender… - Keith Ferrazzi

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When you help someone through a health issue, positively impact someone's personal wealth, or take a sincere interest in their children, you engender life-bonding loyalty.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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Charm is simply a matter of being yourself. Your uniqueness is your power.

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If I’m going to take the time to meet with somebody, I’m going to try to make that person successful. But David kept score. He saw every social encounter in terms of diminishing returns. For him, there was only so much goodwill available in a relationship and only so much collateral and equity to burn. What he didn’t understand was that it’s the exercising of equity that builds equity. That’s the big “aha” that David never seemed to have learned.

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