For years I lived under the impression that I was the master of my life, and the CEO of my own personal brand. But a few hours of meditation were eno… - Yuval Noah Harari

By equating the human experience with data patterns, Dataism undermines our main source of authority and meaning, and heralds a tremendous religious revolution, the like of which has not been seen since the eighteenth century. In the days of Locke, Hume and Voltaire humanists argued that ‘God is a product of the human imagination’. Dataism now gives humanists a taste of their own medicine, and tells them: ‘Yes, God is a product of the human imagination, but human imagination in turn is the product of biochemical algorithms.’ In the eighteenth century, humanism sidelined God by shifting from a deo-centric to a homo-centric world view. In the twenty-first century, Dataism may sideline humans by shifting from a homo-centric to a data-centric view.

Doubts about the existence of free will and individuals are nothing new, of course. More than 2,000 years ago thinkers in India, China and Greece argued that ‘the individual self is an illusion’. Yet such doubts don’t really change history much unless they have a practical impact on economics, politics and day-to-day life. Humans are masters of cognitive dissonance, and we allow ourselves to believe one thing in the laboratory and an altogether different thing in the courthouse or in parliament. Just as Christianity didn’t disappear the day Darwin published On the Origin of Species, so liberalism won’t vanish just because scientists have reached the conclusion that there are no free individuals.

Yet from the viewpoint of the herd, rather than that of the shepherd, it’s hard to avoid the impression that for the vast majority of domesticated animals, the Agricultural Revolution was a terrible catastrophe. Their evolutionary ‘success’ is meaningless. A rare wild rhinoceros on the brink of extinction is probably more satisfied than a calf who spends its short life inside a tiny box, fattened to produce juicy steaks. The contented rhinoceros is no less content for being among the last of its kind. The numerical success of the calf’s species is little consolation for the suffering the individual endures.