Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.

Do not do what you want to do, but what you judge your enemy least wants you to do

Never tell your enemy he is doing the wrong thing.

No one ever goes into battle thinking God is on the other side. -Zedd, Wizard's First Rule

Never give in. Never give in. Never, never, never, never — in nothing, great or small, large or petty — never give in, except to convictions of honour and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.

Rule 1, on page 1 of the book of war, is: "Do not march on Moscow". Various people have tried it, Napoleon and Hitler, and it is no good. That is the first rule. I do not know whether your Lordships will know Rule 2 of war. It is: "Do not go fighting with your land armies in China". It is a vast country, with no clearly defined objectives.

Never do an enemy a small injury.

...a fate I wouldn't wish on my worst enemy...

Never repeat the words of your enemy. When you do, their words are heard twice and yours only once.

Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

Never give your enemies any more reason than they already have to go on hating you.

The fourth rule is: Make the enemy live up to their own book of rules. You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.

To prevent the enemy from fathoming one’s intentions is of the first importance.

The only true rule for cavalry is to follow the enemy as long as he retreats.