The best ideas are those that create a new mind-set or sens… - Howard Schultz

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The best ideas are those that create a new mind-set or sense a need before others do, and it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects.

Howard Schultz

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Additional quotes by Howard Schultz

The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.

Kiss my ass, ya shiksa!

At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.

The best ideas are those that create a new mind-set or sense a need before others do, and it takes an astute investor to recognize an idea that not o… - Howard Schultz

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