Think about it this way: If you had to launch your business in two weeks, what would you cut out? - Jason Fried

Easy. Easy is a word that’s used to describe other people’s jobs. “That should be easy for you to do, right?” But notice how rarely people describe their own tasks as easy. For you, it’s “Let me look into it” — but for others, it’s “Get it done.

In thirty years’ time, as technology moves forward even further, people are going to look back and wonder why offices ever existed. — RICHARD BRANSON, FOUNDER OF VIRGIN GROUP

We don’t want reactions. We don’t want first impressions. We don’t want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts — just like the person who pitched the original idea took their time to gather and present theirs.