Think about it this way: If you had to launch your business in two weeks, what would you cut out? - Jason Fried

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.

Standing for something isn’t just about writing it down. It’s about believing it and living it.

It’s OK if it’s not perfect. You might not seem as professional, but you will seem a lot more genuine.