All Elon needs to do is create a solar-charged Tesla motorhome or trailer with a 200kWh battery, Starlink internet access and an incinerator toilet a… - Rory Sutherland

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All Elon needs to do is create a solar-charged Tesla motorhome or trailer with a 200kWh battery, Starlink internet access and an incinerator toilet and this separation of house and land ownership becomes feasible. Woodlands, carparks, farms — all become potential residential land. You can deliver a home in a day, rather than months. You can manufacture them in the way we make cars, as Buckminster Fuller always intended. And you can move house without moving out of your house.

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About Rory Sutherland

Rory Sutherland (born 12 November 1965) is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.

Also Known As

Alternative Names: The wiki man Roderick Henry Sutherland
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Additional quotes by Rory Sutherland

Quite simply, the experience of adopting any new technology is the opposite of having children. Children are a massive pain to begin with, but 20 years later they finally become entertaining and useful; technology is often entertaining and useful to begin with, but 20 years later it becomes a massive pain.

I would argue that there is no objective perception of value whatsoever. Our valuation of something is internally constructed. It’s a product of internal perception and is, therefore, the product of mental processes which are highly influenced by context…Nothing is context-independent and, therefore, nothing can be completely marketing-free.

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