Śrī Caitanya-caritāmṛta Ādi-līlā 7.146, Bhaktivedanta Book Trust, (1975) Vanipedia]
Indian spiritual teacher and founder of the ISKCON
A.C. Bhaktivedanta Swami Prabhupada, also known as Srila Prabhupada, (1 September 1896 – 14 November 1977) was a Gaudiya Vaishnava spiritual teacher and the founder of the International Society for Krishna Consciousness, commonly known as the Hare Krishna Movement.
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When one's relationship with the Supreme Lord is established, the next program is to act in that relationship. This is called abhidheya, or activity in relationship with the Lord. After executing such prescribed duties, when one attains the highest goal of life, love of Godhead, he achieves prayojana-siddhi, or the fulfillment of his human mission.
Love of God is not an ordinary commodity. Caitanya Mahāprabhu was worshiped by Rūpa Gosvāmī because He distributed love of God, kṛṣṇa-premā, to everyone. Rūpa Gosvāmī praised Him as mahā-vadānya, a greatly munificent personality, because He was freely distributing to everyone love of Godhead, which is achieved by wise men only after many, many births. Kṛṣṇa-premā, Kṛṣṇa consciousness, is the highest gift which can be bestowed on anyone whom we presume to love.
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Following in the footsteps of Maharaja Pariksit, it is the duty of all executive heads of states to see that the principles of religion, namely austerity, cleanliness, mercy and truthfulness, are established in the state, and that the principles of irreligion, namely pride, illicit female association or prostitution, intoxication and falsity, are checked by all means.
Materialistic people are sometimes called sudras, or descendants of monkeys, due to their monkey like intelligence. They do not care to know how the evolutionary process is taking place, nor are they eager to know what will happen after they finish their small human life span. This is the attitude of sudras. Sri Caitanya Mahaprabhu’s mission, this Krishna consciousness movement, is trying to elevate sudras to the brahmana platform so that they will know the real goal of life. Unfortunately, being overly attached to sense gratification, materialists are not serious in helping this movement. Instead, some of them try to suppress it. Thus it is the business of monkeys to disturb the activities of the brahmanas.
The purpose of this Krsna consciousness movement is to awaken man’s original consciousness. At the present moment our consciousness is designated. Someone is thinking, “I am an Englishman,” and another is thinking, “I am an American.” Actually, we do not belong to any of these designations. We are all part and parcel of God; that is our real identity. If everyone simply comes to that consciousness, all the problems of the world will be solved. Then we shall come to - know that we are one—the same quality of spirit soul. The same quality of spirit soul is within everyone, although it may be in a different dress. This is the explanation given in the Bhagavad-gita. Krsna consciousness is actually a purificatory process... Its purpose is to make people free from all designations... Eventually, we reach the ideal perfection of human life. Krsna consciousness is also a very simple process. It is not necessary to become a great philosopher, scientist, or whatever. We need only chant the holy name of the Lord, understanding that His personality, His name, and His qualities are all absolute.
It is very simple. Hare means, “O energy of the Lord," and Krsna means, ‘‘O Lord Krsna."' Just as there are males and females in the material world, similarly, God is the original male (purusa), and His energy (prakrti) is the original female. So, when we chant Hare Krsna, we are saying, “O Lord Krsna, O energy of Krsna, kindly engage me in Your service.”