We can understand that if companies actually want to cultivate that ever-alluring “good” company culture, they have to rethink not just the amenities and office space they’re providing their employees but the entire style of work, the whole ethos of optimization and presentism. Doing so will demand authentically embracing flexibility, as we discussed in the last chapter. But it will also mean reconsidering core values beyond “growth” and “scale,” and understanding that you cannot compel or surveil your way to sustained, quality productivity. Productivity is the by-product of a workforce that has had its essential needs met.

But that lie – whose purpose was to allow white people to continue to think they weren’t racist, even when their actions and words indicated otherwise – was one in which the Williams sisters, like their father, refused to participate. They rejected the idea that they would assimilate to the white codes of the tennis world. Instead, they posed the question of their difference over and over again – in every clack of their densely beaded hair, in every powerful serve.

You are what you eat, read, watch, and wear, but it doesn’t end there. You’re also the gym you belong to, the filters you use to post vacation photos, where you go on that vacation. It’s not enough to listen to NPR, read the latest nonfiction National Book Award winner, or run a half marathon.

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People who’ve adopted an individualist attitude aren’t necessarily sociopaths or assholes: they’ll still donate to a GoFundMe to help a local kid with cancer, or even stop to help someone on the side of the road if they look “safe.” They chip into the gift fund for a co-worker’s fiftieth birthday, tithe to their church, and fundraise for their children’s school. They do want to help others, but they want it to be on their own terms and arbitrate who’s worthy of receiving it. They are often obsessed with the idea of “fairness”: that one can benefit from something only insomuch as they’ve contributed to it themselves.

Organizations of every size and shape are always trying to figure out the most desirable, most effective perks their budgets allow, when the easiest one is right there in front of them. They can give their employees the immeasurable gift of a schedule and flexibility that will permit them a world away from work and lift the psychological burden of that second family from their shoulders.

A healthy work culture creates the circumstances for all employees to do their very best work. But a sustainable, resilient one understands and eagerly invites them to have lives outside it.

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Unlike other players – who arrived at the sport because their class and place in society afforded them the possibility – the Williamses fought their way in. Any victory from that point forward would not be out of luck, or proximity to privilege, or pedigree. It would be through sheer strength, work, and will.

Work hasn’t changed. Workplaces still act like everyone has a wife at home. Everyone should be the ideal worker and not have to leave to take care of a sick kid. If one family struggles to balance it all, it’s a personal problem. All these families with the same problem? That’s a social issue.

Through this lens, unruliness can be viewed as an amplification of anger about a climate that publicly embraces equality but does little to enact change. It’s no wonder we have such mixed feelings about these women: they’re constant reminders of the chasm between what we think we believe and how we actually behave.