American journalist, novelist, essayist and poet (1890–1957)
"Ich kenne den Wert der Werbung durchaus, mein Lieber. In meinem Fall aber wäre sie nutzlos. Ich vertreibe keine Ware, sondern habe mich daraug spezialisiert, das Buch dem Bedürfnis meines Gegenübers anzupassen. Unter uns gesagt: Das sogenannte "gute Buch" gibt es nicht. Ein Buch ist nur dann "gut", wenn es menschlischen Hunger stillt oder einen menschlichen Irrtum widerlegt. Ein Buch, das aus meiner Sicht gut ist, ist für Sie vielleicht ohne jeden Wert. Ich mache mir die Freude, meinen Patienten Bücher zu verschreiben, jenen Kunden also, die bereit sind, mir ihre Symptome zu nennen. Manche Leute haben ihre Lesefähigkeit verkümmern lassen, sodass mir nur noch die Autopsie bleibt. Die meisten aber sind noch heilbar. Niemand ist so dankbar wie der Mensch, dem man genau das Buch gegeben hat, das seine Seele brauchte, obgleich er es nicht wusste. Keine Werbung der Welt ist so wirksam wie ein dankbarer Kunde."
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A gathering of booksellers is a pleasant sanhedrim to attend. The members of this ancient craft bear mannerisms and earmarks just as definitely recognizable as those of the cloak and suit business or any other trade. They are likely to be a little — shall we say — worn at the bindings, as becomes men who have forsaken worldly profit to pursue a noble calling ill rewarded in cash. They are possibly a trifle embittered, which is an excellent demeanour for mankind in the face of inscrutable heaven. Long experience with publishers' salesmen makes them suspicious of books praised between the courses of a heavy meal.
By and bye he wrote two letters. One was to a bookseller in the city, asking him to send (at once) one copy of Dr. Holt's book on the Care and Feeding of Children, and a well-illustrated edition of Mother Goose. The other was to Mr. Poodle, asking him to fix a date for the christening of Mr. Gissing's three small nephews, who had come to live with him.
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"and had marvelled at the blue that lies upon the skyline. Here, about him, were the clear familiar colours of the world he knew; but yonder, on the hills, were trees and spaces of another more heavenly tint. That soft blue light, if he could reach it, must be the beginning of what his mind required. He envied Mr. Poodle, whose cottage was on that very hillslope that rose so imperceptibly into sky. One morning he ran and ran, in the lifting day, but always the blue receded. Hot and unbuttoned, he came by the curate's house, just as the latter emerged to pick up the morning paper. "Where does the blue begin?" Gissing panted, trying hard to keep his tongue from sliding out so wetly."