90% of writing is becoming a world-class “noticer.”

• Notice your problems
• Notice novel thinking patterns
• Notice formats that are working
• Notice questions people ask you

“Noticing” is the difference between having “nothing to write about” and being flooded with ideas.

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The fear of hitting publish isn't fear, it's an ego problem.

You're assuming everyone is going to read what you write.

So keep in mind:

There are 0 people on earth refreshing their browsers waiting to read your writing.

Start listening to the market instead of hiding from it.

Learn to atomize content.

Every piece of content is just a collection of atomic ideas.

Atomize the content you consume into those ideas.

Listen and read surgically, detaching the idea from the content.

Over time, you build up an endless supply of ideas to remix on your own.

Twitter is the ultimate idea refinery.

There's no better place to get rapid market validation on an idea you're exploring.

And because of this, you should never invest time writing something long-form that then "flops."

If it does, you didn't validate market demand beforehand.

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Amateur writers think about:

• Which app to take notes in
• Which platform to publish on
• What time of day to publish

Professional writers think about:

• Showing up every day
• Keeping tight feedback loops
• Solving specific problems for specific people