Reasons to tweet:

1. Refine ideas -> every essay I write starts as a tweet. 280-characters is the ultimate creative restraint.

2. Create a learning flywheel -> learn, share, discuss, repeat.

3. Attract like-minded people -> show people I see the world the same way they do.

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

The easiest way to get ahead in life is to start writing.

Every day. 90 focused minutes. Taking one idea that’s in your head and putting it out into the world.

Waking up the next day and doing it again.

Staying committed even if growth is slow. Looking back 12 months later and seeing a massive library that will pay you dividends for years.

Millions of dollars are spent on diets.

Very few dollars on information diets.

• Sugar leads to diabetes of the body.
• The internet leads to diabetes of the brain.
• Glucose monitors help manage our food diet.

We need something similar to monitor our information diet.

Works in ChatGPT, Claude, or Any AI

Add semantic quote search to your AI assistant via MCP. One command setup.

The operating system for the 21st-century internet entrepreneur:

1. Start sharing ideas
2. Attract like-minded people
3. Figure out their problems
4. Build products to solve their problems
5. Extract proof you've solved their problem
6. Document/share your process along the way