I’ve played the board game Risk with my son and witnessed an otherwise guileless, wonderful child morph into a little Napoleon plotting my demise. If everyone, even the sweetest child I know, is capable of this level of competitiveness, why don’t we all apply the same level of strategic thinking and competitiveness to our careers? And, by the way, why shouldn’t our work be just as entertaining? Almost all of the Millionaire Real Estate Agents we’ve worked with or interviewed for this book were, by nature, very competitive people.
American business writer
American business writer
Alternative Names:
Gary Keller
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Passion for something leads to disproportionate time practicing or working at it. That time spent eventually translates to skill, and when skill improves, results improve. Better results generally lead to more enjoyment, and more passion and more time is invested. It can be a virtuous cycle all the way to extraordinary results.
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When we give people segmented attention, piecemeal time, switching back and forth, the switching cost is higher than just the time involved. We end up damaging relationships.” Every time I see a couple dining with one partner trying earnestly to communicate while the other is texting under the table, I’m reminded of the simple truth of that statement.
There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings.