American media critic (1919–2000)
Herbert Irving Schiller (November 5, 1919 – January 29, 2000) was an American media critic, sociologist, author, and scholar. He earned his PhD in 1960 from New York University.
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Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
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The flow of information it promotes is free in one respect only. The flow is expected to be freely admitted to all the spaces that its providers desire to transmit to. Otherwise there is nothing free about the information. Quite the contrary. Information and message flows are already, and will continue to be, priced to exact the highest revenues extractable.
In the 1990's, a time of corporate capital's global ascendancy, the mildest restraints on its prerogatives have been peremptorily rejected. Automatically, under this designation, measures to protect national cultural industries, for example, have been ruled unacceptable infringements of "free trade".