- Один из признаков посредственности — беспрестанная болтовня. Чем меньше человек говорит, тем больше он выигрывает: люди начинают думать, что он не лишён ума, а если к тому же он действительно неглуп, все верят, что он весьма умён. Беда, когда у человека не хватает ума, чтобы хорошо сказать, или здравого смысла, чтобы осторожно промолчать.

- Назойлив только глупец: умный человек сразу чувствует, приятно его общество или наскучило, и уходит за секунду до того, как станет ясно, что он — лишний.

- Талантом собеседника отличается не тот, кто охотно говорит сам, а тот, с кем охотно говорят другие; если после беседы с вами человек доволен собой и своим остроумием, значит, он вполне доволен и вами. Люди хотят не восхищаться, а нравиться. Самое утончённое удовольствие для истинно хорошего собеседника заключается в том, чтобы доставлять его другим.

Many people perceive the merit of a manuscript which is read to them, but will not declare themselves in its favour until they see what success it has in the world when printed, or what intelligent men will say about it. They do not like to risk their opinion, and they want to be carried away by the crowd, and dragged along by the multitude. Then they say that they were amongst the first who approved of that work, and the general public shares their opinion. 32
Such men lose the best opportunities of convincing us that they are intelligent, clever, and first-rate critics, and can really discover what is good and what is better. A fine work falls into their hands; it is an author’s first book, before he has got any great name; there is nothing to prepossess any one in his favour, and by applauding his writings one does not court or flatter the great. Zelotes, you are not required to cry out: “This is a masterpiece; human intelligence never went farther; the human speech cannot soar higher; henceforward we will judge of no one’s taste but by what he thinks of this book.” Such exaggerated and offensive expressions are only employed by postulants for pensions or benefices, and are even injurious to what is really commendable and what one wishes to praise. Why not merely say — “That’s a good book?” It is true you say it when the whole of France has approved of it, and foreigners as well as your own countrymen, when it is printed all over Europe, and has been translated into several languages, but then it is too late.

What a vast advantage has a speech over a written composition. Men are imposed upon by voice and gesture, and by all that is conducive to enhance the performance. Any little prepossession in favor of the speaker raises their admiration, and then they do their best to comprehend him; they commend his performance before he has begun, but they soon fall off asleep, doze all the time he is preaching, and only wake to applaud him. An author has no such passionate admirers; his works are read at leisure in the country or in the solitude of the study; no public meetings are held to applaud him. ... However excellent his book may be, it is read with the intention of finding it but middling; it is perused, discussed, and compared to other works; a book is not composed of transient sounds lost in the air and forgotten; what is printed remains.

Quel avantage n'a pas un discours prononcé sur un ouvrage qui est écrit! Les hommes sont les dupes de l'action et de la parole, comme de tout l'appareil de l'auditoire. Pour peu de prévention qu'ils aient en faveur de celui qui parle, ils l'admirent, et cherchent ensuite à le comprendre: avant qu'il ait commencé, ils s'écrient qu'il va bien faire; ils s'endorment bientôt, et le discours fini, ils se réveillent pour dire qu'il a bien fait. On se passionne moins pour un auteur: son ouvrage est lu dans le loisir de la campagne, ou dans le silence du cabinet; il n'y a point de rendez-vous publics pour lui applaudir. ... On lit son livre, quelque excellent qu'il soit, dans l'esprit de le trouver médiocre; on le feuillette, on le discute, on le confronte; ce ne sont pas des sons qui se perdent en l'air et qui s'oublient; ce qui est imprimé demeure imprimé.