The intricate dynamics of personal and group interaction -- and their interplay with structural forces -- are most visible only at the local level. I chose to conduct a case study precisely because it allows for a rich description and analysis of the processes that are all too often left in the realm of broad generalizations - racism, discrimination, backlash, "white flight"...Atlanta struck me as a logical site for such an analysis.
American historian
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Conservative clergymen now used their ministerial authority to argue, quite explicitly, that New Dealers were the ones violating the Ten Commandments. ... They insisted that the welfare state was not a means to implement Christ's teaching about caring for the poor and the needy, but rather a perversion of Christian doctrine. In a forceful rejection of the public service themes of the Social Gospel, they argued that the central tenet of Christianity remained the salvation of the individual. If any political and economic system fit with the religious teachings of Christ, it would have to be rooted in a similarly individualistic ethos. Nothing better exemplified such values, they insisted, than the capitalist system of free enterprise.
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James W. Fifield Jr. ... convinced the industrialists that clergymen could be the means of regaining the upper hand in their war with Roosevelt in the coming years. As men of God, they could give voice to the same conservative complaints as business leaders, but without any suspicion that they were motivated solely by self-interest.
Atlanta...holds a singular place as the political and economic leader of the New South; it served as the headquarters for a number of civil rights organizations; it has been a center of black higher education. Furthermore, Atlanta has hailed itself as the 'city too busy to hate' -- one of 'progressive' race relations...Central figures in civil rights history - such as W.E.B. Du Bois, Walter White, Martin Luther King, Sr. and Martin Luther King, Jr., Whitney Young, John Lewis, Andrew Young, Vernon Jordan, Ralph Abernathy, and Julian Bond - have lived inside its limits at one time or another...While Atlanta, like any other city, is unique in certain ways, I do not believe it is unique in regard to its struggles over race and rights.
Business leaders, of course, had long been working to "merchandise" themselves through the appropriation of religion. In organizations such as Spiritual Mobilization, the prayer breakfast groups, and the Freedoms Foundation, they had linked capitalism and Christianity and, at the same time, likened the welfare state to godless paganism. After decades of work, these businessmen believed their efforts had finally paid off with the election of Dwight Eisenhower.