The mindset isn’t about seeking a result — it’s more about the process of getting to that result. It’s about the journey and the approach. It’s a way of life. I do think that it’s important, in all endeavors, to have that mentality.

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I, Kobe Bryant, have decided to skip college and take my talent to the NBA. I knew that I was not going to be stopped. So at the age of eighteen, this was my life. Right?

So, you can't possibly become better than me because you're not spending the time on it that I do.
Even if you wanna spend the time on it, you can't because you have other things. You have other responsibilities that are taking you away from it.

So, I already won.

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PRESIÓN Nunca sentí presión externa. Yo sabía lo que quería conseguir y el gran trabajo que tenía que hacer para lograr estas metas. Así que hacía el trabajo y confiaba en él. Además, las expectativas que yo tenía de mí mismo eran mayores que las de todos los demás.

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Coaches are teachers. Some coaches — lesser coaches — try telling you things. Good coaches, however, teach you how to think and arm you with the fundamental tools necessary to execute properly. Simply put, good coaches make sure you know how to use both hands, how to make proper reads, how to understand the game. Good coaches tell you where the fish are, great coaches teach you how to find them. That’s the same at every level.

When I was young, my mindset was image, image, image. I took that approach with the media. As I became more experienced I realized: No matter what, people are going to like you or not like you. So be authentic, and let them like you or not for who you actually are. At that point, I started keeping all of my answers blunt and straightforward. I would mix in some humor and sarcasm, too. I think fans and reporters came to appreciate that, came to appreciate the real me.

"Obsess to find ways to win. Work ethic separates the great from the good."

"Be so focused on your own ambitions that no one can distract you from achieving them."

"Have a maniacal work ethic. You want to overprepare so that luck becomes a product of design."

"Stay hungry. Dominate each day with ambition unknown to humankind."

"Goals motivate you. Bad habits corrode you."

"Operate with love. It fuels the desire to become great."

"Be comfortable with being uncomfortable. Growth comes at the end of discomfort."

"Don't wait for opportunity. Create it. Seize it. Shape it."

"Learn every aspect of your craft and substance will follow."

"Find your killer instinct. Impose your will. But also realize you are part of a team."