American businessman (1924–2019)
Lido Anthony "Lee" Iacocca (October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the Big Three automakers.
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Beacham used to talk about street smarts, the things you just know, the basic lessons that can’t really be taught. “Remember, Lee,” he would say, “the only thing you’ve got going for you as a human being is your ability to reason and your common sense. That’s the only real advantage we’ve got over the apes. Remember, a horse is stronger and a dog is friendlier. So if you don’t know a dip of horseshit from a dip of vanilla ice cream — and a lot of guys don’t — that’s just too bad, because then you can never really make it.
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By their very nature, financial analysts tend to be defensive, conservative, and pessimistic. On the other side of the fence are the guys in sales and marketing — aggressive, speculative, and optimistic. They’re always saying, “Let’s do it,” while the bean counters are always cautioning you on why you shouldn’t do it. In any company you need both sides of the equation, because the natural tension between the two groups creates its own system of checks and balances.
But engineering no longer interested me. The day I’d arrived, they had me designing a clutch spring. It had taken me an entire day to make a detailed drawing of it, and I said to myself: “What on earth am I doing? Is this how I want to be spending the rest of my life?” I wanted to stay at Ford, but not in engineering. I was eager to be where the real action was — marketing or sales. I liked working with people more than machines.
I began by reducing my own salary to $ 1.00 a year. Leadership means setting an example. When you find yourself in a position of leadership, people follow your every move. I don’t mean they invade your privacy, although there’s some of that, too. But when the leader talks, people listen. And when the leader acts, people watch. So you have to be careful about everything you say and everything you do.
But one thing was perfectly clear: John was sacrificing himself to save the company. He was over his head and he knew it. Although it meant the end of his own career, he bent over backward to make sure that the transition would go as smoothly as possible. He blew himself out of the water to bring Chrysler back to life. And that is the test of a real hero.
But I do think that our national leadership consists of too many lawyers and not enough people from business. I’d like to see a system where we brought in twenty top managers to run the business side of the country and maybe even paid them $1 million a year, tax-free. That would be a real incentive, and then we’d see a lot more talented people interested in public life.
the discipline of writing something down is the first step toward making it happen. In conversation, you can get away with all kinds of vagueness and nonsense, often without even realizing it. But there’s something about putting your thoughts on paper that forces you to get down to specifics. That way, it’s harder to deceive yourself — or anybody else.