Patrick Dixon Quotes

In banking or insurance trust is the only thing you have to sell.

Take hold of your future or the future will take hold of you - be futurewise.

Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.

People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

The future is about emotion: reactions to events are usually far more important than the events themselves.

You can have the greatest strategy in the world, but what is the point if no one cares?

When you have been close to death it makes you think about life.

The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical

To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Listen to your customers but don't (always) believe what they say - they know even less about the future than you.

Give people a convincing reason and they will lay down their very lives.