Top 15 Patrick Dixon Quotes

Business is the "art" of making money by selling things or services people want for more than their cost.

Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.

You cannot have strong leadership without passion.

All the most powerful speeches ever made point to a better future.

Give people a convincing reason and they will lay down their very lives.

When you have been close to death it makes you think about life.

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

You can have the greatest strategy in the world, but what is the point if no one cares?

Business strategy is the battleplan for a better future.

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Life's too short to sell things you don't believe in.

People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.

The future is about emotion: reactions to events are usually far more important than the events themselves.

Tribalism is the most powerful force in the world.