I think if I directly design their apartment, I will not help them... If you are rich and famous and you buy an apartment (house) and you don't know what to do, you will rent an interior designer. But in the end you will not make your own home. You will take the prefab life made by your interior designer and that is stupid. With ICON you will do it yourself.

It is important to inject love into the place where you live. It is not healthy to rent an interior designer to create a home for you because it is not good to live in another person's fantasy. People should select for themselves and stamp their own identity on a place. They should mix and match everything to make their own cocktail.

I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.

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A toothbrush is 28 grams of matter, 28 francs to buy and it's made to get rid of scraps of meat from between the teeth. Every gram of matter must provide its service as best it can. My trade is to be a producer of fertile surprises, an opener of doors in people's head.