For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that’ - Ray Anderson, founder of Interface Inc.

If only we had the power to see ourselves in the same way that others see us.’ Of all the mantras one might adopt in life, this is surely one of the better ones and for anyone in a leadership role it should be an essential part of the checks and balances that are built into a company’s standard operating procedures.

One of the things I’ve learned over my years in business is that, once you have a great product, it is essential to protect its reputation with vigilance. It’s not just a question of getting it into the marketplace. As a result, every day I receive a bundle of press cuttings – everything that mentions Virgin. These – and staff letters – are the first things I read in the morning.

Challenge is the core and mainspring of all human action. If there’s an ocean, we cross it. If there’s a disease, we cure it. If there’s a wrong, we right it. If there’s a record, we break it. And if there’s a mountain, we climb it.’ I totally agree and believe we should all continue to challenge ourselves.

Esta actitud de esconderse hasta que pase la tormenta no le sirve de mucho a la reputación del líder o de su compañía y, por lo general, solo sirve para empeorar las cosas.

Además de conocer de primera mano ciertas cosas que usted jamás encontrará en los informes de gestión, el hecho de que un alto directivo (en este caso, usted) se interese por las opiniones de sus colaboradores, las pida y se tome la molestia de escucharlas tiene un enorme valor para todos.