The people around you are generally mysterious. You are never quite sure about their intentions. They present an appearance that is often deceptive — their manipulative actions don’t match their lofty words or promises. All of this can prove confusing. Seeing people as they are, instead of what you think they should be, would mean having a greater sense of their motives.

Athena came to represent a very particular form of nous — eminently practical, feminine, and earthy. She is the voice that comes to heroes in times of need, instilling in them a calm spirit, orienting their minds toward the perfect idea for victory and success, then giving them the energy to achieve this. To be visited by Athena was the highest blessing of them all, and it was her spirit that guided great generals and the best artists, inventors, and tradesmen.

Unlike animals, with their instincts to guide them past dangers, we humans have to rely upon our conscious decisions. We do the best we can when it comes to our career path and handling the inevitable setbacks in life. But in the back of our minds we can sense an overall lack of direction, as we are pulled this way and that way by our moods and by the opinions of others. How did we end up in this job, in this place? Such drifting can lead to dead ends. The way to avoid such a fate is to develop a sense of purpose, discovering our calling in life and using such knowledge to guide us in our decisions. We come to know ourselves more deeply—our tastes and inclinations. We trust ourselves, knowing which battles and detours to avoid. Even our moments of doubt, even our failures have a purpose—to toughen us up. With such energy and direction, our actions have unstoppable force.

Desire is both imitative (we like what others like) and competitive (we want to take away from others what they have). As children, we wanted to monopolize the attention of a parent, to draw it away from other siblings. This sense of rivalry... makes people compete for the attention.

The most important of these skills, and power’s crucial foundation, is the ability to master your emotions. An emotional response to a situation is the single greatest barrier to power, a mistake that will cost you a lot more than any temporary satisfaction you might gain by expressing your feelings.

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

Mentors have their own strengths and weaknesses. The good ones allow you to develop your own style and then to leave them when the time is right. Such types can remain lifelong friends and allies. But often the opposite will occur. They grow dependent on your services and want to keep you indentured. They envy your youth and unconsciously hinder you, or become overcritical. You must be aware of this as it develops. Your goal is to get as much out of them as possible, but at a certain point you may pay a price if you stay too long and let them subvert your confidence. Your submitting to their authority is by no means unconditional, and in fact your goal all along is eventually to find your way to independence, having internalized and adapted their wisdom.

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Absence and presence have very primal effects upon us. Too much presence suffocates; a degree of absence spurs our interest. We are marked by the continual desire to possess what we do not have—the object projected by our fantasies. Learn to create some mystery around you, to use strategic absence to make people desire your return, to want to possess you. Dangle in front of others what they are missing most in life, what they are forbidden to have, and they will go crazy with desire. The grass is always greener on the other side of the fence. Overcome this weakness in yourself by embracing your circumstances, your fate.

Just imagine for a day that you do not know anything, that what you believe could be completely false. Let go of your preconceptions and even your most cherished beliefs. Experiment. Force yourself to hold the opposite opinion or see the world through your enemy’s eyes. Listen to the people around you with more attentiveness. See everything as a source for education — even the most banal encounters. Imagine that the world is still full of mystery.