Ryan Holiday

To argue, to complain, or worse, to just give up, these are choices. Choices that more often than not, do nothing to get us across the finish line.

God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life — that’s persistence.

If you wish to improve, be content to appear clueless or stupid in extraneous matters — don’t wish to seem knowledgeable. And if some regard you as important, distrust yourself.” — EPICTETUS, ENCHIRIDION, 13a

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it — using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as we

Certain things in life will cut you open like a knife. When that happens — at that exposing moment — the world gets a glimpse of what’s truly inside you. So what will be revealed when you’re sliced open by tension and pressure? Iron? Or air? Or bullshit?

In a world of distraction, focusing is a superpower.

Every obstacle is an opportunity to get better.

It’s not that he was wrong to have great ambitions. Alexander just never grasped Aristotle’s “golden mean” — that is, the middle ground. Repeatedly, Aristotle speaks of virtue and excellence as points along a spectrum. Courage, for instance, lies between cowardice on one end and recklessness on the other. Generosity, which we all admire, must stop short of either profligacy and parsimony in order to be of any use. Where the line — this golden mean — is can be difficult to tell, but without finding it, we risk dangerous extremes. This is why it is so hard to be excellent, Aristotle wrote. “In each case, it is hard work to find the intermediate; for instance, not everyone, but only one who knows, finds the midpoint in a circle.

All great victories, be they in politics, business, art, or seduction, involved resolving vexing problems with a potent cocktail of creativity, focus, and daring. When you have a goal, obstacles are actually teaching you how to get where you want to go — carving you a path. “The Things which hurt,” Benjamin Franklin wrote, “instruct.

When we remove ego, we’re left with what is real. What replaces ego is humility, yes — but rock-hard humility and confidence. Whereas ego is artificial, this type of confidence can hold weight. Ego is stolen. Confidence is earned. Ego is self-anointed, its swagger is artifice. One is girding yourself, the other gaslighting. It’s the difference between potent and poisonous.

People turn shit into sugar all the time — shit that’s a lot worse than whatever we’re dealing with. I’m talking physical disabilities, racial discrimination, battles against overwhelmingly superior armies. But those people didn’t quit. They didn’t feel sorry for themselves. They didn’t delude themselves with fantasies about easy solutions. They focused on the one thing that mattered: applying themselves with gusto and creativity.

The future bears down upon each one of us with all the hazards of the unknown.” The only way out is through.

As a young basketball player, Bill Bradley would remind himself, “When you are not practicing, remember, someone somewhere is practicing, and when you meet him he will win.

A person who thinks all the time has nothing to think about except thoughts, so he loses touch with reality and lives in a world of illusions.